{"id":13962,"date":"2021-03-25T00:50:12","date_gmt":"2021-03-24T22:50:12","guid":{"rendered":"https:\/\/www.pacteindustrial.org\/?p=13962"},"modified":"2021-04-25T22:26:48","modified_gmt":"2021-04-25T20:26:48","slug":"repensar-la-distribucio-urbana-de-mercaderies-des-de-la-collaboracio-publicoprivada-es-essencial-per-a-un-futur-sostenible-de-la-logistica-i-de-les-ciutats","status":"publish","type":"post","link":"https:\/\/www.pacteindustrial.org\/ca\/blog\/repensar-la-distribucio-urbana-de-mercaderies-des-de-la-collaboracio-publicoprivada-es-essencial-per-a-un-futur-sostenible-de-la-logistica-i-de-les-ciutats\/","title":{"rendered":"Repensar la distribuci\u00f3 urbana de mercaderies des de la col\u00b7laboraci\u00f3 publicoprivada \u00e9s essencial per a un futur sostenible de la log\u00edstica i de les ciutats"},"content":{"rendered":"\n<p>El Pacte Industrial de la Regi\u00f3 Metropolitana de Barcelona ha organitzat el passat 25 de mar\u00e7 una sessi\u00f3 oberta de la Comissi\u00f3 de Mobilitat sobre els <strong>reptes de la Distribuci\u00f3 Urbana de Mercaderies (DUM)<\/strong>, un element <strong>essencial per al futur sostenible de la log\u00edstica i la mobilitat a les ciutats<\/strong>. La <strong>distribuci\u00f3 urbana de mercaderies<\/strong> suposa prop del <strong>30% de les emissions a l&#8217;entorn urb\u00e0<\/strong>. D&#8217;aqu\u00ed que <strong>repensar el transport i entrega de mercaderies en clau de sostenibilitat <\/strong>ha de ser una prioritat en temps d&#8217;auge de l&#8217;<em>ecommerce<\/em>.<\/p>\n\n\n\n<p><strong>Juan Jos\u00e9 Casado<\/strong>, president de la Comissi\u00f3 de Mobilitat del Pacte Industrial i responsable de Pol\u00edtica Institucional de la RMB de la <a href=\"http:\/\/www.ugt.cat\/\" target=\"_blank\" rel=\"noreferrer noopener\">UGT de Catalunya<\/a>, ha estat l&#8217;encarregat de donar la benvinguda als assistents i ha recordat que <strong>&#8220;la mobilitat sostenible \u00e9s un dret col\u00b7lectiu que impulsa altres drets ciutadans com \u00e9s la igualtat&#8221;<\/strong>.<\/p>\n\n\n\n<h2>Els reptes de la DUM<\/h2>\n\n\n\n<p>L&#8217;acte ha continuat amb la presentaci\u00f3 &#8220;La distribuci\u00f3 urbana de mercaderies, entre els vells problemes i els nous reptes&#8221; a c\u00e0rrec de <strong>Sergi Saur\u00ed<\/strong>, director del <a rel=\"noreferrer noopener\" href=\"http:\/\/www.cenit.es\/\" target=\"_blank\">CENIT (Centre d&#8217;Innovaci\u00f3 del Transport)<\/a>. <strong>Saur\u00ed <\/strong>ha exposat les passes a seguir per donar resposta als quatre <strong>reptes essencials de la DUM: la digitalitzaci\u00f3, l&#8217;economia col\u00b7laborativa, la regulaci\u00f3 i el model energ\u00e8tic.<\/strong><\/p>\n\n\n\n<p>Tot seguit, <strong>Sergi Mart\u00ednez-Abarca<\/strong>, cap del Servei de Gesti\u00f3 del Transport de l&#8217;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.atm.cat\/web\/index.php\" target=\"_blank\">ATM (Autoritat del Transport Metropolit\u00e0)<\/a>; <strong>Carles Conill<\/strong>, director de Serveis de Mobilitat Sostenible de l&#8217;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.amb.cat\/s\/home.html\" target=\"_blank\">AMB (\u00c0rea Metropolitana de Barcelona)<\/a>, i <strong>Marta Losada<\/strong>, m\u00e0nager del <a rel=\"noreferrer noopener\" href=\"https:\/\/www.catalonialogistics.com\/\" target=\"_blank\">Cl\u00faster Catalonia Logistics<\/a>, han aprofundit en aquests reptes presentant <strong>diferents accions<\/strong> que s&#8217;han dut a terme des de les administracions p\u00fabliques i des del sector privat per <strong>configurar una nova DUM en clau sostenible<\/strong>.<\/p>\n\n\n\n<p>Els ponents han destacat que <strong>els horaris de repartiment coincideixen amb els horaris de despla\u00e7ament de la ciutadania<\/strong> a l&#8217;espai urb\u00e0. Per tant, \u00e9s essencial <strong>integrar les mercaderies<\/strong> en els plans d&#8217;\u00fas del s\u00f2l i de mobilitat de les ciutats. A m\u00e9s, la <strong>cooperaci\u00f3 publicoprivada i el treball amb els t\u00e8cnics municipals<\/strong> seran la clau per poder <strong>implementar noves tecnologies<\/strong> de forma eficient i exitosa a la distribuci\u00f3 urbana de mercaderies a la Regi\u00f3 Metropolitana de Barcelona.<\/p>\n\n\n\n<p>Finalment, <strong>Alba Gubert<\/strong>, t\u00e8cnica de projectes del Pacte Industrial, ha donat pas a una ronda de preguntes i reflexions dels assistents, i ha concl\u00f2s la sessi\u00f3 recordant les \u00faltimes publicacions de la asociaci\u00f3n sobre mobilitat: el <a href=\"https:\/\/www.pacteindustrial.org\/ca\/publicacions\/paper-1-reflexions-a-lentorn-de-la-mobilitat-de-mercaderies-als-poligons-industrials-de-la-regio-metropolitana-de-barcelona\/\">Paper 1<\/a> i el <a href=\"https:\/\/www.pacteindustrial.org\/ca\/publicacions\/quadern-8-accessibilitat-en-transport-public-collectiu-als-poligons-dactivitat-economica-de-la-rmb\/\">Quadern 8<\/a> del Pacte Industrial.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Pacte Industrial de la Regi\u00f3 Metropolitana de Barcelona ha organitzat el passat 25 de mar\u00e7 una sessi\u00f3 oberta de la Comissi\u00f3 de Mobilitat sobre els reptes de la Distribuci\u00f3 Urbana de Mercaderies (DUM), un element essencial per al futur sostenible de la log\u00edstica i la mobilitat a les ciutats. La distribuci\u00f3 urbana de mercaderies [&#8230;]<\/p>\n","protected":false},"author":6,"featured_media":14002,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[332],"tags":[348,127,79],"post_scope":[21],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Repensar la distribuci\u00f3 urbana de mercaderies des de la col\u00b7laboraci\u00f3 publicoprivada \u00e9s essencial per a un futur sostenible de la log\u00edstica i de les ciutats - Pacte Industrial RMB<\/title>\n<link rel=\"canonical\" href=\"https:\/\/www.pacteindustrial.org\/ca\/blog\/repensar-la-distribucio-urbana-de-mercaderies-des-de-la-collaboracio-publicoprivada-es-essencial-per-a-un-futur-sostenible-de-la-logistica-i-de-les-ciutats\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Repensar la distribuci\u00f3 urbana de mercaderies des de la col\u00b7laboraci\u00f3 publicoprivada \u00e9s essencial per a un futur sostenible de la log\u00edstica i de les ciutats - Pacte Industrial RMB\" \/>\n<meta property=\"og:description\" content=\"El Pacte Industrial de la Regi\u00f3 Metropolitana de Barcelona ha organitzat el passat 25 de mar\u00e7 una sessi\u00f3 oberta de la Comissi\u00f3 de Mobilitat sobre els reptes de la Distribuci\u00f3 Urbana de Mercaderies (DUM), un element essencial per al futur sostenible de la log\u00edstica i la mobilitat a les ciutats. 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