{"id":14150,"date":"2021-04-13T17:56:00","date_gmt":"2021-04-13T15:56:00","guid":{"rendered":"https:\/\/www.pacteindustrial.org\/?p=14150"},"modified":"2022-05-12T16:56:39","modified_gmt":"2022-05-12T14:56:39","slug":"la-suma-dintelligencies-fara-augmentar-la-competitivitat-de-les-empreses-i-ha-de-fer-nos-mes-dignes-com-a-persones","status":"publish","type":"post","link":"https:\/\/www.pacteindustrial.org\/ca\/blog\/la-suma-dintelligencies-fara-augmentar-la-competitivitat-de-les-empreses-i-ha-de-fer-nos-mes-dignes-com-a-persones\/","title":{"rendered":"La suma d\u2019intel\u00b7lig\u00e8ncies far\u00e0 augmentar la competitivitat de les empreses i ha de fer-nos m\u00e9s dignes com a persones"},"content":{"rendered":"\n<p>El passat 12 d&#8217;abril ha tingut lloc la presentaci\u00f3 de la publicaci\u00f3 <em><strong>L&#8217;impacte de la intel\u00b7lig\u00e8ncia artificial a les empreses<\/strong><\/em> de <strong>Xavier Marcet<\/strong>, que forma part de la col\u00b7lecci\u00f3 &#8220;Papers de l&#8217;Observatori de la Ind\u00fastria\u201d del <strong>Departament d&#8217;Empresa i Coneixement de la Generalitat de Catalunya<\/strong> i ha estat elaborada amb el <strong>suport del Pacte Industrial de la Regi\u00f3 Metropolitana de Barcelona<\/strong>. L&#8217;acte ha estat organitzat per la <a rel=\"noreferrer noopener\" href=\"https:\/\/fundacioperlaindustria.org\/\" target=\"_blank\">Fundaci\u00f3 per la Ind\u00fastria<\/a> i el Pacte Industrial.<\/p>\n\n\n\n<p>L&#8217;alcalde de Viladecans i secretari del Pacte Industrial, <strong>Carles Ruiz<\/strong>, ha esmentat els dos <strong>eixos<\/strong> que han de configurar un <strong>nou model productiu<\/strong>: la <strong>tecnologia<\/strong> i la <strong>sostenibilitat<\/strong>; i com la <strong>intel\u00b7lig\u00e8ncia artificial pot contribuir<\/strong> a una presa de decisions, per part de les empreses i les institucions, que s&#8217;aline\u00efn amb aquests dos eixos i permetin abordar la incertesa del futur.<\/p>\n\n\n\n<p>Per la seva part, <strong>Matilde Villarroya<\/strong>, directora general d&#8217;Ind\u00fastria, ha posat \u00e8mfasi en la voluntat de <strong>generar coneixement <\/strong>des del Departament d&#8217;Empresa i Coneixement de la Generalitat de Catalunya per <strong>afavorir la presa de decisions<\/strong> amb rigor per part del Govern, <strong>en el camp de la pol\u00edtica industrial<\/strong>, fent-ho des de la <strong>cooperaci\u00f3<\/strong> amb altres agents que disposen, tamb\u00e9, del coneixement.<\/p>\n\n\n\n<p><strong>Josep Roca<\/strong>, president de la <strong>Fundaci\u00f3 per la Ind\u00fastria <\/strong>ha destacat la import\u00e0ncia de <strong>posar en valor el coneixement industrial<\/strong> que hi ha a Catalunya.<\/p>\n\n\n\n<h2>La clau \u00e9s la suma de les intel\u00b7lig\u00e8ncies humana i artificial<\/h2>\n\n\n\n<p><strong>Xavier Marcet<\/strong>, l&#8217;autor, ha explicat que per a la realitzaci\u00f3 d&#8217;aquesta publicaci\u00f3 s&#8217;ha posat en el lloc d&#8217;un empresari i s&#8217;ha plantejat diverses preguntes: com pot servir la <strong>intel\u00b7lig\u00e8ncia artificial<\/strong> (IA) als meus <strong>clients<\/strong>?, en qu\u00e8 ens pot fer guanyar <strong>competitivitat<\/strong>?, ens permet <strong>personalitzar <\/strong>millor les nostres ofertes?, com ens pot fer m\u00e9s <strong>precisos<\/strong>?, de quina manera ens pot fer <strong>prendre millors decisions<\/strong>? Etc.<\/p>\n\n\n\n<p>L&#8217;estudi presenta una <strong>guia per a la incorporaci\u00f3 de la intel\u00b7lig\u00e8ncia artificial a les empreses<\/strong>, basada en <strong>9 claus essencials<\/strong>, que es resumeixen a la figura seg\u00fcent:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"394\" src=\"https:\/\/www.pacteindustrial.org\/wp-content\/uploads\/2021\/04\/2021.04.12-Presentacio-publicacio-IA-Guia-1024x394.png\" alt=\"\" class=\"wp-image-14186\" srcset=\"https:\/\/www.pacteindustrial.org\/wp-content\/uploads\/2021\/04\/2021.04.12-Presentacio-publicacio-IA-Guia-1024x394.png 1024w, https:\/\/www.pacteindustrial.org\/wp-content\/uploads\/2021\/04\/2021.04.12-Presentacio-publicacio-IA-Guia-300x115.png 300w, https:\/\/www.pacteindustrial.org\/wp-content\/uploads\/2021\/04\/2021.04.12-Presentacio-publicacio-IA-Guia-768x295.png 768w, https:\/\/www.pacteindustrial.org\/wp-content\/uploads\/2021\/04\/2021.04.12-Presentacio-publicacio-IA-Guia-200x77.png 200w, https:\/\/www.pacteindustrial.org\/wp-content\/uploads\/2021\/04\/2021.04.12-Presentacio-publicacio-IA-Guia.png 1287w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Marcet<\/strong> tamb\u00e9 ha assenyalat que la IA generar\u00e0 <strong>noves oportunitats<\/strong> i les <strong>persones <\/strong>necessitaran adaptar-se i <strong>desenvolupar noves habilitats<\/strong>. La gran barrera no ser\u00e0 l&#8217;\u00fas de les tecnologies, sin\u00f3 impulsar <strong>canvis de mentalitats<\/strong> i <strong>facilitar l&#8217;aprenentage<\/strong> de les persones.<\/p>\n\n\n\n<p>Finalment, ha volgut recalcar que, malgrat el desenvolupament tecnol\u00f2gic, <strong>les persones seran imprescindibles<\/strong> ja que, tot i que hi haur\u00e0 tasques que les m\u00e0quines faran millor, el secret est\u00e0 en la <strong>suma de les intel\u00b7lig\u00e8ncies humana i artificial<\/strong>. &#8220;Hem de fer una societat en qu\u00e8 la relaci\u00f3 entre m\u00e0quines i persones es decanti a favor de les persones&#8221;, ha defensat.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"8a Sessi\u00f3 Online - Presentaci\u00f3 del llibre &quot;L\u2019impacte de la intel\u00b7lig\u00e8ncia artificial a\u00a0les empreses&quot;\" width=\"640\" height=\"480\" src=\"https:\/\/www.youtube.com\/embed\/QlS7Qb_SmHw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>El passat 12 d&#8217;abril ha tingut lloc la presentaci\u00f3 de la publicaci\u00f3 L&#8217;impacte de la intel\u00b7lig\u00e8ncia artificial a les empreses de Xavier Marcet, que forma part de la col\u00b7lecci\u00f3 &#8220;Papers de l&#8217;Observatori de la Ind\u00fastria\u201d del Departament d&#8217;Empresa i Coneixement de la Generalitat de Catalunya i ha estat elaborada amb el suport del Pacte Industrial [&#8230;]<\/p>\n","protected":false},"author":6,"featured_media":14278,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[331],"tags":[351],"post_scope":[27],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.1.1 - 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