{"id":26746,"date":"2026-04-14T20:14:00","date_gmt":"2026-04-14T18:14:00","guid":{"rendered":"https:\/\/www.pacteindustrial.org\/?p=26746"},"modified":"2026-04-20T12:17:33","modified_gmt":"2026-04-20T10:17:33","slug":"la-intelligencia-artificial-i-la-transformacio-industrial-centren-la-reunio-del-comite-executiu-del-pacte-industrial-celebrada-al-dfactory","status":"publish","type":"post","link":"https:\/\/www.pacteindustrial.org\/ca\/blog\/la-intelligencia-artificial-i-la-transformacio-industrial-centren-la-reunio-del-comite-executiu-del-pacte-industrial-celebrada-al-dfactory\/","title":{"rendered":"La intel\u00b7lig\u00e8ncia artificial i la transformaci\u00f3 industrial centren la reuni\u00f3 del Comit\u00e8 Executiu del Pacte Industrial celebrada al DFactory"},"content":{"rendered":"\n<p>El Pacte Industrial de la Regi\u00f3 Metropolitana de Barcelona ha celebrat la <strong>56a Reuni\u00f3 del Comit\u00e8 Executiu <\/strong>amb la participaci\u00f3 de representants de les administracions locals, organitzacions empresarials, sindicats i entitats que integren l\u2019associaci\u00f3. La trobada, que ha tingut lloc el 14 d\u2019abril al <strong><a href=\"https:\/\/dfactorybcn.com\/cat\/index.html\" target=\"_blank\" rel=\"noreferrer noopener\">DFactory<\/a> del <a href=\"https:\/\/zfbarcelona.es\/ca\/\" target=\"_blank\" rel=\"noreferrer noopener\">Consorci de la Zona Franca de Barcelona (CZFB)<\/a><\/strong>, ha posat el <strong>focus en els reptes de la transformaci\u00f3 industrial i el paper de la intel\u00b7lig\u00e8ncia artificial<\/strong>.<\/p>\n\n\n\n<p><strong>Ana Mar\u00eda Mart\u00ednez<\/strong>, presidenta del Comit\u00e8 Executiu del Pacte Industrial i alcaldessa de Rub\u00ed, ha defensat la necessitat d\u2019<strong>impulsar pol\u00edtiques que enforteixin i empoderin els actors locals<\/strong>, que tenen un <strong>paper \u201cclau\u201d<\/strong> en l\u2019impuls de la <strong>transici\u00f3 verda i digital de l\u2019economia<\/strong>. <strong>Mart\u00ednez<\/strong> tamb\u00e9 ha destacat la import\u00e0ncia de fer <strong>aterrar al territori metropolit\u00e0 la nova pol\u00edtica industrial catalana<\/strong> \u2014concretada en el <strong>nou Pacte Nacional per a la Ind\u00fastria 2026-2030 (PNI)<\/strong>\u2014, que est\u00e0 en l\u00ednia amb la pol\u00edtica industrial impulsada per Europa. I ha recordat que <strong>el Pacte Industrial ha participat en el proc\u00e9s d\u2019elaboraci\u00f3<\/strong> del PNI fent aportacions en relaci\u00f3 amb l\u2019impuls de la cultura industrial, entre d\u2019altres.<\/p>\n\n\n\n<p>A la reuni\u00f3 hi ha assistit el director general d\u2019Ind\u00fastria de la Generalitat de Catalunya, <strong>Xavier Roca<\/strong>, a qui Mart\u00ednez ha traslladat la voluntat de <strong>continuar col\u00b7laborant en el desplegament del PNI<\/strong>. En aquest sentit, ha posat a disposici\u00f3 la capacitat del Pacte Industrial per generar i difondre coneixement rellevant per al desenvolupament del territori i la seva extensa xarxa d\u2019agents locals, amb l\u2019objectiu d\u2019afavorir una reindustrialitzaci\u00f3 verda i digital, competitiva i resilient.<\/p>\n\n\n\n<p>La sessi\u00f3 s\u2019ha celebrat al <strong>DFactory<\/strong>, que <strong>Mart\u00ednez <\/strong>ha definit com un <strong>referent internacional d\u2019ecosistema tecnol\u00f2gic d\u2019ind\u00fastria 4.0 i un actiu estrat\u00e8gic per a la digitalitzaci\u00f3 del teixit industrial metropolit\u00e0<\/strong>. Per la seva part, el delegat especial de l\u2019Estat al CZFB, <strong>Pere Navarro<\/strong> \u2014a qui Mart\u00ednez ha agra\u00eft la seva participaci\u00f3 en la reuni\u00f3 i haver acollit la trobada\u2014 ha remarcat que aquest equipament \u201cno \u00e9s nom\u00e9s un edifici\u201d, sin\u00f3 una <strong>aposta per la innovaci\u00f3 i la creaci\u00f3 de llocs de treball de qualitat<\/strong>. Actualment, acull m\u00e9s de 40 empreses i es troba en fase d\u2019ampliaci\u00f3 amb quatre nous edificis. El resultat esperat, en paraules de Navarro, \u00e9s que esdevingui un <strong>centre urb\u00e0 de qualitat de la regi\u00f3 metropolitana de Barcelona<\/strong>, la qual ha de ser refer\u00e8ncia del sud d&#8217;Europa i del m\u00f3n.<\/p>\n\n\n<div class=\"whads-imagecarousel-block\"><ul class=\"image-list\"><li class=\"image-entry\"><img width=\"1024\" height=\"578\" src=\"https:\/\/www.pacteindustrial.org\/wp-content\/uploads\/2026\/04\/2026.04.14_Foto-2.jpg\" class=\"infographic-image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.pacteindustrial.org\/wp-content\/uploads\/2026\/04\/2026.04.14_Foto-2.jpg 1024w, https:\/\/www.pacteindustrial.org\/wp-content\/uploads\/2026\/04\/2026.04.14_Foto-2-300x169.jpg 300w, https:\/\/www.pacteindustrial.org\/wp-content\/uploads\/2026\/04\/2026.04.14_Foto-2-768x434.jpg 768w, https:\/\/www.pacteindustrial.org\/wp-content\/uploads\/2026\/04\/2026.04.14_Foto-2-200x113.jpg 200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><p class=\"image-entry-caption\">Els assistents a la 56a reuni\u00f3 del Comit\u00e8 Executiu del Pacte Industrial.<\/p><\/li><li class=\"image-entry\"><img width=\"1024\" height=\"578\" src=\"https:\/\/www.pacteindustrial.org\/wp-content\/uploads\/2026\/04\/2026.04.14_Foto-3.jpg\" class=\"infographic-image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.pacteindustrial.org\/wp-content\/uploads\/2026\/04\/2026.04.14_Foto-3.jpg 1024w, https:\/\/www.pacteindustrial.org\/wp-content\/uploads\/2026\/04\/2026.04.14_Foto-3-300x169.jpg 300w, https:\/\/www.pacteindustrial.org\/wp-content\/uploads\/2026\/04\/2026.04.14_Foto-3-768x434.jpg 768w, https:\/\/www.pacteindustrial.org\/wp-content\/uploads\/2026\/04\/2026.04.14_Foto-3-200x113.jpg 200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><p class=\"image-entry-caption\">Pere Navarro, delegat especial de l&#8217;Estat al CZFB durant la seva intervenci\u00f3.<\/p><\/li><li class=\"image-entry\"><img width=\"1024\" height=\"578\" src=\"https:\/\/www.pacteindustrial.org\/wp-content\/uploads\/2026\/04\/2026.04.14_Foto-4.jpg\" class=\"infographic-image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.pacteindustrial.org\/wp-content\/uploads\/2026\/04\/2026.04.14_Foto-4.jpg 1024w, https:\/\/www.pacteindustrial.org\/wp-content\/uploads\/2026\/04\/2026.04.14_Foto-4-300x169.jpg 300w, https:\/\/www.pacteindustrial.org\/wp-content\/uploads\/2026\/04\/2026.04.14_Foto-4-768x434.jpg 768w, https:\/\/www.pacteindustrial.org\/wp-content\/uploads\/2026\/04\/2026.04.14_Foto-4-200x113.jpg 200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><p class=\"image-entry-caption\">El Dr. Joan Torrent-Sellens durant la seva intervenci\u00f3.<\/p><\/li><li class=\"image-entry\"><img width=\"1024\" height=\"577\" src=\"https:\/\/www.pacteindustrial.org\/wp-content\/uploads\/2026\/04\/2026.04.14_Foto-5.jpg\" class=\"infographic-image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.pacteindustrial.org\/wp-content\/uploads\/2026\/04\/2026.04.14_Foto-5.jpg 1024w, https:\/\/www.pacteindustrial.org\/wp-content\/uploads\/2026\/04\/2026.04.14_Foto-5-300x169.jpg 300w, https:\/\/www.pacteindustrial.org\/wp-content\/uploads\/2026\/04\/2026.04.14_Foto-5-768x433.jpg 768w, https:\/\/www.pacteindustrial.org\/wp-content\/uploads\/2026\/04\/2026.04.14_Foto-5-200x113.jpg 200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><p class=\"image-entry-caption\">Un moment de la reuni\u00f3.<\/p><\/li><li class=\"image-entry\"><img width=\"1024\" height=\"578\" src=\"https:\/\/www.pacteindustrial.org\/wp-content\/uploads\/2026\/04\/2026.04.14_Foto-6.jpg\" class=\"infographic-image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.pacteindustrial.org\/wp-content\/uploads\/2026\/04\/2026.04.14_Foto-6.jpg 1024w, https:\/\/www.pacteindustrial.org\/wp-content\/uploads\/2026\/04\/2026.04.14_Foto-6-300x169.jpg 300w, https:\/\/www.pacteindustrial.org\/wp-content\/uploads\/2026\/04\/2026.04.14_Foto-6-768x434.jpg 768w, https:\/\/www.pacteindustrial.org\/wp-content\/uploads\/2026\/04\/2026.04.14_Foto-6-200x113.jpg 200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><p class=\"image-entry-caption\">Visita a les instal\u00b7lacions del DFactory.<\/p><\/li><\/ul><\/div>\n\n\n<p>Durant la reuni\u00f3, <strong>Carles Rivera<\/strong>, coordinador gerent del Pacte Industrial, ha repassat les <strong>activitats recents i les l\u00ednies de treball<\/strong> previstes per als pr\u00f2xims mesos, mentre que els responsables de les <strong>comissions de treball<\/strong> han exposat l\u2019estat dels seus \u00e0mbits.<\/p>\n\n\n\n<p>La reuni\u00f3 ha incl\u00f2s tamb\u00e9 una pon\u00e8ncia del <strong>Dr. Joan Torrent-Sellens<\/strong>, catedr\u00e0tic d\u2019Economia de la <a href=\"https:\/\/www.uoc.edu\/ca\" target=\"_blank\" rel=\"noreferrer noopener\">Universitat Oberta de Catalunya (UOC)<\/a> i director del <a href=\"https:\/\/www.uoc.edu\/ca\/recerca\/centres\/transformacio-digital-governanca\" target=\"_blank\" rel=\"noreferrer noopener\">Centre de Recerca en Transformaci\u00f3 Digital i Governan\u00e7a (UOC-DIGIT)<\/a>, centrada en l\u2019impacte de la intel\u00b7lig\u00e8ncia artificial en la ind\u00fastria i els ecosistemes locals.<\/p>\n\n\n\n<p><strong>Torrent<\/strong> ha explicat que <strong>cada vegada que es canvia de matriu tecnol\u00f2gica implica processos de substituci\u00f3 en el teixit productiu<\/strong> i que, per tant, \u00e9s un <strong>repte adaptatiu <\/strong>especialment per a les <strong>pimes industrials<\/strong>, les quals necessitaran ajuda per poder fer front al seu proc\u00e9s de transici\u00f3 digital i evitar que es polaritzi el treball i la societat. En relaci\u00f3 amb <strong>la IA<\/strong>, ha dit que aquesta \u00e9s <strong>molt din\u00e0mica<\/strong> i que hi ha tres fam\u00edlies (predictiva, generativa i agentiva), que \u00e9s necessari <strong>impulsar pol\u00edtiques educatives<\/strong> per formar adequadament a les persones, i que <strong>el repte \u00e9s orientar l\u2019\u00fas de la tecnologia cap al b\u00e9 com\u00fa i la complementarietat en el treball<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Pacte Industrial de la Regi\u00f3 Metropolitana de Barcelona ha celebrat la 56a Reuni\u00f3 del Comit\u00e8 Executiu amb la participaci\u00f3 de representants de les administracions locals, organitzacions empresarials, sindicats i entitats que integren l\u2019associaci\u00f3. La trobada, que ha tingut lloc el 14 d\u2019abril al DFactory del Consorci de la Zona Franca de Barcelona (CZFB), ha [&#8230;]<\/p>\n","protected":false},"author":6,"featured_media":26687,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[333],"tags":[36,351],"post_scope":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La intel\u00b7lig\u00e8ncia artificial i la transformaci\u00f3 industrial centren la reuni\u00f3 del Comit\u00e8 Executiu del Pacte Industrial celebrada al DFactory - Pacte Industrial RMB<\/title>\n<link rel=\"canonical\" href=\"https:\/\/www.pacteindustrial.org\/ca\/blog\/la-intelligencia-artificial-i-la-transformacio-industrial-centren-la-reunio-del-comite-executiu-del-pacte-industrial-celebrada-al-dfactory\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La intel\u00b7lig\u00e8ncia artificial i la transformaci\u00f3 industrial centren la reuni\u00f3 del Comit\u00e8 Executiu del Pacte Industrial celebrada al DFactory - Pacte Industrial RMB\" \/>\n<meta property=\"og:description\" content=\"El Pacte Industrial de la Regi\u00f3 Metropolitana de Barcelona ha celebrat la 56a Reuni\u00f3 del Comit\u00e8 Executiu amb la participaci\u00f3 de representants de les administracions locals, organitzacions empresarials, sindicats i entitats que integren l\u2019associaci\u00f3. 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