Boosted intelligence will increase the competitiveness of companies and should make us more worthy as people


The presentation of The impact of artificial intelligence on companies publication by Xavier Marcet took place on April 12th, which is part of the “Papers of the Industry Observatory” collection of the Department of Business and Knowledge of the Generalitat de Catalunya and has been prepared with the support of the Pacte Industrial of the Barcelona Metropolitan Region. The event was organised by the Fundació per la Indústria and the Pacte Industrial.

The mayor of Viladecans and secretary of the Pacte Industrial, Carles Ruiz, mentioned the two axes that must form a new productive framework: technology and sustainability; and how artificial intelligence can contribute to decision-making by companies and institutions to align with these two axes and address the uncertainty of the future.

Matilde Villarroya, Director General of Industry, emphasised the interest of the Department of Business and Knowledge of the Generalitat de Catalunya in generating knowledge in order to encourage rigorous industrial policy decision-making by the Government and with cooperation with other well-informed agents.

Josep Roca, president of the Fundació per la Indústria emphasised the importance of valuing the industrial knowledge that exists in Catalonia.

The key is the sum of human and artificial intelligence

The author, Xavier Marcet, explained that for this publication he put himself in the shoes of an employer and has asked several questions: how can artificial intelligence (AI) help my customers? How can AI make us more competitive? How can AI help us improve customisation of our products? How can AI help us be more precise? How can we use AI to make better decisions? etc.

The study presents a guide for the incorporation of artificial intelligence into companies, based on 9 essential components, which are summarised in the following figure:

Marcet also noted that AI will generate new opportunities and that people will need to adapt and develop new skills. The biggest barrier will not be the use of technology but promoting changes in mindsets and facilitating people’s learning.

Finally, he wanted to emphasise that, despite technological development, people will be essential because, although there will be tasks that machines will do better, the secret is in the sum of the human and artificial intelligence. “We need to create a society in which the relationship between machines and people is in favour of people,” Marcet says.



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